Premium Pricing, Better Customers & Bigger Profits with Luke Lewis | EP 243

What happens when a former FBI intelligence analyst enters the pest control industry with zero experience?In this episode of the Bug Bux Podcast, Allan Draper sits down with Luke Lewis, founder of Native Pest Management, to talk about building one of the fastest-growing pest control companies in the country.Luke shares how he went from working in the FBI to launching Native Pest Management in 2015, growing it into an Inc. 5000 company five years in a row and landing #63 on the PCT Top 100 list.The conversation dives deep into:The biggest pricing mistakes new PCOs makeWhy cheap pricing attracts the worst customersHow premium pricing improves company cultureWhen and how to raise prices without losing customersBuilding a high-quality brand in competitive marketsThe importance of paying technicians wellWhy many pest control owners are afraid to grow profitablyIf you’re trying to scale your pest control company, improve profitability, or position your business as a premium service provider, this episode is packed with practical insights you can apply immediately.