EPISODE · Jul 7, 2025 · 38 MIN
Premiumisation: the Great Macro Beer Conspiracy?
from PLANETBEER.TV Podcasts · host planetbeertv
In this episode of Beerpolitik, Chris is back with Mark Reynolds from The Hop Vault, diving into the rising price of a pint. The average pint’s now over a fiver - but what does that actually mean? We look at how macro breweries are driving prices up, how craft beer pricing compares, and whether the pint even makes sense as a measure anymore. So join us as we go beyond inflation and take a deep dive into branding, beer culture, and why we’re all paying more at the bar.
What this episode covers
In this episode of Beerpolitik, Chris is back with Mark Reynolds from The Hop Vault, diving into the rising price of a pint. The average pint’s now over a fiver - but what does that actually mean? We look at how macro breweries are driving prices up, how craft beer pricing compares, and whether the pint even makes sense as a measure anymore. So join us as we go beyond inflation and take a deep dive into branding, beer culture, and why we’re all paying more at the bar.
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Premiumisation: the Great Macro Beer Conspiracy?
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