Prep Rally

Malique Morris joins Peter to unpack J.Crew’s preppy renaissance—buoyed by buzzy campaigns with Bad Bunny and Jasmine Tookes—and why all that reclaimed cool may not be showing up on the balance sheet. Then they dig into Vette, Condé Nast’s ambitious new affiliate-marketing venture, and debate whether shoppers will really flock to influencer-run storefronts over the retailers they already know.