Preparedness and the Lamborghini Lifestyle

Alright welcome to season 5 of Inside My New Head. This is Canadian podcast, it's all about the integration of leading an incredible, awesome life, individual responsibility, individual emergency preparedness, and how do we navigate life's incredible, wild disruptions that we see among us. Sit back, grab a beverage, and enjoy the episodes. Alright thanks for joining us back in the next video of Inside My New Head.

I argue the world's best podcast, Joe Rogan would have something to say about that. But you're here, thanks for taking the time out of your data, listen to us, and you're probably wondering, looking at the title of reading the book like, what has the Lamborghini lifestyle got to do with preparedness? What is the Lamborghini lifestyle? And why are we talking about this right now in an economic downturn?

Well, let's be blunt. Emergency Preparedness all the time. You are responsible for your outcomes. It's not the government's job to take care of you when the shizzy hits the fizzy.

It's not society's job to pay your rent and feed you when you've made the decision that you can no longer do that. Let's be blunt. Your economic future is a very much indicator of where your preparedness is going to go. So with that, and we look at everything that's going on in the world to inform inflation to disruption and everything else, let's talk about the Lamborghini lifestyle.

Alright, Lamborghini lifestyle and preparedness, so confusing, but hopefully today we'll be able to break this apart for you. Alright, let's go. Lamborghini lifestyle is all about, let me tell you the story behind Lamborghini lifestyle. And details a lot about that, that's really good story.

A week I go for a bunch of physical mobility types to help with the bad side of needs. So I go to this physiotherapy place fabulous people. Two doors down is a stone company. So you've seen them in the stone companies where you countertops and flooring and all these other things.

It's a show where we pick it out. It's beautiful. It's like granite. Everything else in the world.

Well, the guy who owns it has four Lamborghinis, two event or sports cars, two-year-old SUVs. He's got him Mercedes G wagon. He's got a bunch of jack-dop trucks. How does this guy afford a short of thinking the man's a drug dealer?

And he's got a bunch of underground stuff, which he does. And he's actually a prominent member of society. He's a businessman. And he is living the Lamo lifestyle.

The Lamo lifestyle is all about an individual who is able to afford the cost associated with the Lamborghini. So according to greater economics and economists and financial planners, your transportation should never be more than 15% of your disposable income. A brand new Lamborghini of entering Canada is about $418,000. Works out to be $6,500 a month in payment.

You got a bunch of other maintenance costs in there. Several grand for an oil change. It's not exactly 10 miles per gallon. It's not exactly what you think is the number one thing in the world.

For gas mileage, the end result is, with insurance, a Lamborghini is going to cost you about $8,000 a month out of your disposable income. So if that represents 15%, that means you're pulling down $53,000 in disposable income per month. Now, if you're in the standard, top 43.2% tax bracket in Canada, your salary would have to be about $89,000 gross per month, resulting in an annual salary of just a little bit over $1,000,000. You cannot successfully and joyfully own a Lamborghini and live the Lambo lifestyle off of a salary.

And as Mr. Wonderful, the famous guy said, the salary is the drug they give you to abandon your dreams. If you want to live a Lambo lifestyle, you can't do it working for a salary, whether it's an annual salary or an hourly salary in any job. We'll not provide you the Lambo lifestyle.

Yeah, okay. Maybe if you get to the senior VP of a bank after a 35-year career of slogging it out in the industry, you'll get there. But you're not getting the Lambo lifestyle off of earning a salary, right? It just ain't going to happen, my friends.

So why preparedness in the Lambo lifestyle? Well, preparedness is about freedom. Right? We talk about self-sufficiency.

We talk about having responsibility for your own outcomes, taking on the personal authority that my successor failure and my ability to prepare my family for significant disruptions processes are coming is completely 100% up to my decisions. And it's not somebody else's fault where I am. I don't play a victim mentality that the world is out to get me and all these bad things happen to me or I would be successful if it wasn't for this. I'm in this position because somebody else did something.

You're not an individual listening to this channel and you're still on this podcast episode. You're not somebody who walks around and plays the victim card telling people that you're oppressed because of whatever identity group you follow to or socioeconomic war against your class. I mean, you're an individual that decided, listen, I want to be prepared for the world that's coming up. I want to be prepared to be able to take care of my family and my personal responsibilities should all kinds of different disruptions in either an next pandemic.

Maybe we go into a great recession or a depression or we have a significant world conflict. Whatever those outcomes and situations may be, which by the way, are all outside of your control. Do you want to have the skill sets and the readiness to combat and navigate that flawlessly and seamlessly as the rest of the world swims up river gasping for air. If so, then you want to live the Lamborghini lifestyle.

Let's get to it. We know that poverty as we express it is a state of mind. Poverty has nothing to do with an income. It's your state of mind.

In fact, if you're failing to achieve whatever it is you want to achieve and you're in a process of finding a whole bunch of other systems or people to blame. I'm not making enough money. Somebody's they're charging too much rent for apartments around here. I can't afford it.

You're taking the responsibility for your own outcomes and you're transferring it to somebody else. That's an expression of poverty. Poverty is by all definitions a state of mind. Being poor means you run out of money before you run out of months and we can all understand I've been poor but I've never been part of poverty.

I've been poor which means I didn't have enough money to meet all my financial obligations in the month and I ran out of money and failed to meet one or two of those. We throw it around the people who are like poor, rich and wealthy. I just described what poor was. You can become rich.

Now, most middle class workers have money at the end of the month. Which means you're not poor but you're not rich. Rich means you have the ability to afford all kinds of wonderful things. You can take great trips.

You probably have a pretty significant salary. You know, $250, $400,000 a year salary. You've got a nice home of a couple of cars, vacations, kids in college, all that stuff. But you're in a world of high taxes and you're grinding it out.

I've got all the time in the world for people like that. You're making a significant amount of money. You can consider yourself rich. You know, you can drop a couple hundred grand down for a down payment on a 1.5, $2 million house.

You drive a couple of Mercedes or Beemers. You've got great vacations. You're rich. You're not wealthy.

You're not even close to the concept of wealthy. Wealthy individuals, money works for them. They don't work for money. The wealthy never take a salary.

First of all, wealthy people don't take salaries. So how do you get into a position where money works for you? You've got a wonderful life funded. You're using that money is working for you creating this incredible preparedness environment where you are building a not magical but close to an unimaginable level of preparedness for you and the people you take care of.

You do that only as one thing as a business owner. You can't become wealthy unless you own a business. You will never be wealthy on a salary. So as long as you accept a life of earning a salary from somebody else for some position no matter how much you love it, you are giving up on the idea of being wealthy.

And that's perfectly fine. But you can't get into the Lamborghini lifestyle and you have better clothes your trap when you want to complain about people who are in the Lamborghini lifestyle and enjoying like that because they've done the work. They've put the effort in to create the Lamborghini lifestyle and therefore set their lives up for incredible success. So today what I want to do is go over my journey as I'm trying to transition from a salary to employee to getting a pension to becoming an entrepreneur who's trying to start a business and get into the Lamborghini lifestyle.

And you think it's hard. It is super easy. We're going to give you the simple idea. So when the shizzy hits the fizzy, you've got a business that is absolutely recession, proof and is nothing but a flow of cash in your life.

So what I'm going to talk about today in a fairly quick episode, we're going to try to get this under 20 minutes is just how to do a business, how to set it up in Canada in the province of Ontario and what it actually costs and then you rock it from there. The first thing about branding a business is you got to start a corporation, right? You're the designer of your future. You are the one creating the future that you want.

You want to work for yourself and the ability to maybe one day achieve the Lamborghini lifestyle, but if not, have absolute control over you and your financial future and never again having another human being assigning you tasks, deliverables and responsibilities. That's all up to you and to start a business. You got to remember one thing. There is no lack of free capital in the world to start a business.

There's no lack of funding out there for you to start a business. You need funding to start your type of business. As Tony Robbins very famously says, it's not a lack of resources. It's your lack of resourcefulness going to look for it.

So how do you do this? Well, first find your niche. My niche as I talk about my journey is my passion for emergency preparedness education. Be it at the individual family or community level at no bigger than municipal.

This is my passion. This is what I know a great deal about. I've studied it for rosiously for years. I've read anything anybody has ever put out in greater literature or academic literature on individual or community emergency preparedness.

This is not about to reason certifications. This is not about you going out doing it. I'm doing a PhD in public policy. My entire study is on community emergency preparedness, but that's because I'm passionate about that.

That PhD does not make me a better entrepreneur. In fact, most PhDs are not entrepreneurs. It's just a personal goal that I'm studying. You don't need that.

It's a simple rule. Find a question that needs answering. A very important question society that people need answering. Find a service that's needed and is not provided or find a simple way to execute a needed service.

So for me, it was individual emergency preparedness education is out there. There's massive hundreds of YouTube channels. Everybody's talking about post-cracking survival, all this other stuff. Nobody's talking to the urban and suburban.

Nobody's talking to the person who has no interest in getting a year and living in the world. They have no interest in getting two years of food in their basement. They want to carry on in rock and credible urban and suburban lives integrated in everything that they normally do. What they want to do, though, is wrap that in a blanket of preparedness that is as close to free as possible and doesn't take over their lives about mind-numbing gear inventory crap that you hear on YouTube channels.

So I'm trying to carve that niche. I think there's a service that needs to be provided there. I think there's an availability to provide that service. I'm trying to figure out a way to do that.

That's the idea of starting a business. You've got to figure out what somebody needs. Don't figure out I'm going to make up this really cool thing and then everybody's going to want it. You've got to reverse engineer that thinking.

It has to be society has a whole bunch of questions that aren't answered. Society has a whole bunch of needs that they would love to be simply and easily access the answer to so that they can carry on and go on with their lives. In the world preparedness, you can think there's all kinds of, that's why 72 hour bags and bug out bags pre-made bought off Amazon for 300 bucks are at killer. People don't want to do all the detailed hard work.

They just want to buy it in-market. Well, you're not actually helping anybody. You're just feeling a need. So there you go.

That's an idea. I decided that I wanted to help people. I'm working on the service side and I never developed a physical good for people. I'm writing books, but that's going to be an ebook for the most platform.

But I'm providing a service and developing a service. So how do you do this? Once you figure out exactly what it is you're solving, exactly what problem you're solving and how you're going to solve it. That's the idea off of a couple of people and they think, you know what, maybe I might invite books on this.

It's very simple for you to start a corporation. So in Canada, it costs $200 and corporations Canada to register and create a corporation out of dark. You need an address. That's it.

So you can, with a $200 federal corporation that gives you the right to operate all across Canada. You're also have to register in a province. I live in the province of Ontario and the registration for Ontario is combined with the Canadian registration and there's no additional Ontario fees. So when I created a federal corporation, I got a federal corporation number and I also got an Ontario business number that goes with it.

Now, if you decide you want to call your business by a specific name, my corporation is called Preparedness Labs Incorporated. It costs me a $13 new one. It's a name search to ensure that there are no other registered companies like yours doing similar activities where your name could cause a confusion, right? It's so that we don't end up in lawsuits.

If you want to create a company with a name, it's $13 extra. So I did that. Nobody was using something closer preparedness labs incorporated. So I now a registered Canadian company, somebody can't register a Canadian company doing preparedness education using the words preparedness laboratories.

That's protected, right? Promises may be different. Look at your individual province, but that's it. My annual paid requirements are every year.

You have to file an annual online return for $12 Canadian, the corporations Canada dictating that you had your one minimum annual meeting of the directors and that it was held on such and such that you don't have to give them proof of it. You don't even have to send in the form. You just hit the box saying this form will be signed by the directors and kept in the records of your company, right? Full stop done.

All of the things you need to create a company, your articles of incorporation, they're actually all done by default if you accept, which don't reinvent the wheel to accept all of the default settings in the corporations Canada. You don't have to create anything else, right? Then you simply have to have a meeting of the shareholders, which is you, by the way, I'm a hundred percent shareholder in my company. I'm also the only director in my company.

So I had a meeting with myself, the shareholders and directors, and I created a set of minutes, which you can Google anywhere, how to do it. It doesn't matter. And I printed it off and I signed it as a director and I signed it in agreement as the shareholders. And I do this every year and anything that any changes that I make to the company, we have a meeting, me, myself and the guy in the mirror and we sign off on it.

So really when you look at it, that's it. So you've created your company articles and agreement. They tell you have to create something called a share certificate. It's just a word document you're creating.

There are a hundred shares. You dump money into a business bank account. Now business bank account sounds complex. I have mine with Toronto to me in the bank.

I have their cheapest one. It costs five dollars a month. Right? And I'll explain to you why I went with the chief one in a moment.

So that's it. Now it literally costs you $213 if you want to name your company to register it. Your annual cost to the government of Canada are $12. And in my province, I have no requirement to the province.

That's met by meeting my Canadian government requirements. So that's it. $12 a year. So now what do I do?

Social media is the gift, right? So you create a social media account in the name of your business or your personal name, whatever you choose to do. And there you advertise like crazy. There's all kinds of websites, all kinds of YouTube videos that tell you how to do hashtag advertising.

Whatever. You get a YouTube account, you get an Instagram account, you get a Twitter account, you get a Facebook account and you just start advertising, telling everybody about it, right? And you just, the social media accounts are free. It takes time.

But it doesn't cost you any money. You're sending your message out there. And your message is not spam if you're solving a problem that people have in life, right? If you're addressing a problem, people have, you're not actually spamming them.

You know, it's not a look at how smart I am. If you try that aspect on social media, you will get smashed down in a heartbeat, right? You're not trying to tell people how smart you are. You're either click, click, click, click, click, click, and you're telling them where to go, right?

Your whole idea of social media is you're telling everybody to come somewhere, right? Look at all the wonderful things I can do for you. Click the link, what's the link? Everybody says I go to WordPress.

I have a couple of websites that I pay for by GoDaddy. They are absolutely wonderful company. I couldn't say enough about them. Okay.

I pay for that. There are a couple hundred bucks a year to keep running for domain registration protection. My email, Jeff at preparednesslabs.ca, cost me 96 bucks a year. If you want to do this for free, you go to my latest invention or my latest found, it's not my invention, sorry.

My latest find, buy me a coffee or something like that. So you go to buy me a coffee or a B Mac as I call it, buy me a coffee.com. You set up a page, right? So the link on all of your socials takes everybody to your buy me a coffee page.

On that page is where you add extras. This is where I will be selling my book, where I will sell the link to my video series. Well, I will eventually sell the link to my preparedness education course, where my books will be there. And 75 dollars to book a personal preparedness consultation with me.

All that stuff is on buy me a coffee. It costs me nothing to have that site. It is absolutely free. In the background, I set up with Stripe Canada and I'll Stripe as a payment processor, right?

So there's a bit of a registration process. You have to have your corporate number, your business number, your bank account information. So basically, when you go on buy me a coffee and you buy me a coffee, because you think I'm great or you just think I'm hilarious or whatever, you spend your three bucks, you buy Jeff a coffee. The money goes in.

So Stripe takes a very small one time fee of like 15 cents per transaction and then a small percentage of the transaction to pay. So it costs me nothing. So you buy my three dollar coffee. I get like two dollars and 82 cents that is deposited in my bank account.

So why do I do the cheat bank account five dollars a month? Because I set up Stripe. So I only get one deposit a month. So all of the money that I make through buy me a coffee, which is the only place where I make money.

I try to drive everybody there. You go to buy me a coffee, you press the button, you buy an extra or you buy just buy me a coffee. I get paid once a month by Stripe, right? Everything I charge related to my business, I charge on my personal credit card.

So I get my I love WestJet. So I get WestJet dollars, but you get reward points, right? So once a month, preparedness labs incorporated makes a payment to my credit card for all the costs related to the business. So every month my credit, my bank account has two transactions and I get them for free.

I have a deposit and a withdrawal. And that's it. Now if I ever want to pay myself dividends as I get closer to the Lamborghini lifestyle, then you're going to change your bank account profile. But literally for 72 dollars a year and time on an internet device, we all have smartphones.

So I want to include that. Just your smartphone to do your advertising, just your smartphone to set up your buying a coffee. You can run a business for 77 dollars a year. Now that's the business insurance.

I get it. That's how high profile go daddy website. I get it. But you can do this for 17 dollars a year and two hundred and thirteen dollars and start out.

I have filed my corporate tax returns myself by watching a days where the YouTube video and reading the government of Canada websites, which are actually very easy to follow when it comes to T2 corporate returns. And as long as your annual revenue is under one million dollars, you can file paper copy. So I'm under a million right now. Hopefully Lamborghini lifestyle is coming and I can get better than that.

But right now I file that without needing any software help. I don't need an account. I don't need a lawyer. I simply establish an account and support for Canada.

So it's legal. So this is a part of the preparedness. You spend a very little bit of money and I tell you, if you can't find two hundred and thirteen dollars a year to run a company, then you've got bigger problems in life. And I wish you the best in that.

So you have this money. You started out using nothing but your smartphone that you have. You don't need anything else. You don't need a product.

You've built it up. You've got to solution. If you provide a service to people, then you just got to run with it. So that's it.

That's all. And why is this preparedness? Because my friends, it's really simple. You are generating additional lines of income to insulate your family against financial disruptions, right?

You're probably not going to survive off of your independent business until it grows bigger. So you're still slogging it out at your salary. But you've got a dream and you've got this business. And even if it never gets more than generating a couple of measures, if you had a business to generate a two grand extra cash flow a month, that's it.

And it costs you 72 bucks a year. So thanks for taking the time to listen. The Lamborghini lifestyle is possible. It is achievable.

It only will when you accept responsibility for your outcomes and you go after and chase your dreams, or you can sit back and get high on the drug of salary for the rest of your life. So follow for more on this journey. Thanks for taking the time to join us this week on Inside My New Head. We're going to have more of these pretty interesting topic ideas Lamborghini lifestyle and other.

So stick to it. Thanks for all the support. And like I said, drop over to InsideMyNewHead.ca. The link to buy me a coffee is on that website.

If you like what you hear, buy me a coffee. If you don't like what you hear, and you just find this utterly useless and you're still here, drop me an email. Tell me which one I hear, because I'll put on whatever you want to hear my friends. Take care.

Stay safe.