Preparing the industry for big challenges in response to the Australian bushfires

With the devastating bushfire crisis currently gripping Australia, 2020 is predicted to be a turbulent year across all industries and the accounting profession will not be exempt from these challenges. Director of Smithink David Smith joins host Sarah Kendell on this episode of Accountants Daily Insider to share his insights into the types of issues that accounting firms might face in attempting to rebuild from the impact of the fires. David also emphasises the importance of a strong digital marketing strategy for accounting firms, suggests how business owners can combat the challenge of recruiting and retaining employees in the industry, and provides recommendations on the most beneficial new initiatives that accountants should consider in 2020.