Preseason vs ASAP Orders: Who Holds The Risk? Plus: Redefining The Zombie Brand!

Today on the show Colin convenes with The Monday Boys (outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave) to run through the following headlines to come out of the outdoor industry:Mailbag! A listener looks back on one of the OG low top hikers. (05:23)Consumer sentiment is on the decline. What does this actually mean for the outdoor industry? (09:57)Gravel Running Mania! Salomon has added gravel as a category on their website. Is that the first domino to fall that leads to gravel becoming a full time shoe wall category? (17:52)Big week for Vans. First they unveil the objectively terrible 'Future Clog' while prognosticators ponder if vulcanized rubber sneakers are poised for a comeback. (23:17)The Rock Fight Lightning Round! This weeks topics: Angler Core! Alcohol Consumption! Inactivity! (28:35)According to The Rock Fight's consigliere, retailers are being conservative heading into the F26 selling season. What's going on out there? (32:20)Lastly for The Parting Shot Eoin takes over and creates his own 1990's playlist. (43:58)Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].