EPISODE · Jan 24, 2023 · 18 MIN
Presenting Blowing Up (Tad Hargrave)
from Making It: How Coaches, Consultants, and Creators Build for Success · host Mirasee FM
Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid. In this episode, we discuss:Tad’s story of a workshop “gone wrong”—and the surprising offer strategy that emerged, earning him thousands in unexpected revenue without any selling at allWhy you do NOT have to choose between marketing that works and marketing that feels goodHow to tweak and test your offer so that people actually want to pay more for itThe most common misunderstanding and misapplication of pay-what-you-can (so you don’t dig yourself a financial grave). And much more!“Because they feel respected and not pushed, this natural generosity comes out and people just want to give and want to contribute.” —Tad HargraveTad Hargrave is a hippie who developed a knack for marketing (and then learned to be a hippie again). He is a practitioner and proponent of “ethical marketing for uncertaintimes” and helps hippies get more clients in ways that feel good to all involved.Resources or websites mentioned in this episode:Mirasee6-Figure NewslettersTad’s websiteTad’s free gift Credits:Guest: Tad HargraveHosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioIf you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music and SFX credits: • Track Title: Sunny Side UpArtist Name(s): Neon BeachWriter Name: Aaron SprinklePublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: PresenceArtist Name(s): Mikey GeigerWriter Name: Michael Thomas GeigerPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Pay What You Can (Tad Hargrave) coming soon~~~~~
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What this episode covers
Making It introduces Blowing Up, a new podcast in the Mirasee FM podcast network. In this bonus episode, hosts Linda Claire Puig and Ari Iny talk with Tad Hargrave about his unique pricing strategy that allows him to be of service in a stress-free way.
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Presenting Blowing Up (Tad Hargrave)
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