PreserveCast Ep114: Making & Marketing New Reasons to Travel Along the C&O Canal with Heidi Glatfelter Schlag

With 4.4 million visitors in 2018, the Chesapeake and Ohio Canal is one of America’s most visited national park sites – a linear treasure of 184.5 miles of history, heritage and nature balanced precariously on the edge of the Potomac River as it curves from Georgetown in the District of Columbia to the foothills of the Alleghenies in Cumberland, Maryland. Today’s guest, Heidi Glatfelter Schlag, is a preservation and heritage communications professional who works with the award-winning Friends group organized to help support, advocate, and fundraise on behalf of this national treasure. The C&O Canal Trust’s innovative and entrepreneurial approach to its work is changing the way visitors interact with the canal and its history. So, keep your head down as we pass below the low bridges and keep a clear eye for the next lock – we’re headed to the C&O canal!