Preserving Harlem's Culture and History through Food: Jelena Pasic's Story | Restaurants & Franchises Series

How can a single mom overcome adversity to build a successful restaurant franchise that preserves a neighborhood's unique culture?In this episode, Jelena Pasic, founder and CEO of Harlem Shake, shares her journey from Croatian immigrant to thriving entrepreneur. After falling in love with Harlem during her visits to a local gym, Jelena decided to create a burger joint that celebrates the neighborhood's vibrant history and culture.Jelena discusses the challenges of starting a business as a newly single mother and the importance of having faith, self-love, and a clear vision for the future. She also emphasizes the value of patience and perseverance in pursuing one's passions.As the author of "The Food and the City," Jelena aims to inspire other women to overcome their fears and pursue their entrepreneurial dreams. She shares practical advice for aspiring business owners, such as learning from others, mapping out a long-term plan, and surrounding oneself with supportive people.Jelena sees Harlem Shake as more than just a restaurant - it's a way to give back to the community and preserve Harlem's unique identity. Through initiatives like the annual Miss Harlem Shake fundraiser, the company supports local nonprofits and showcases the neighborhood's diverse talents.Mentors that Inspired Jelena: Arlene Blake - a culinary marketing expert who has been a mentor and sounding board for Jelena Emil Radoncic - one of Jelena's main partners who took a leap of faith and decided to join the project after a brief meeting DarDra Coaxum - a well-known figure in Harlem who introduced Jelena to key people in the neighborhood, including Harlem Shake's designer Dennis DeckerTune in for insights on overcoming adversity, pursuing your passions, and building a business that makes a positive impact on your community.References: Website - https://harlemshake.com/Facebook - https://www.facebook.com/harlemshakenycInstagram - https://www.instagram.com/harlemshakenyc/LinkedIn - https://www.linkedin.com/in/jelena-pasic-b09b0b63/Anthony Codispoti, AddBack Benefits Agencyhttps://www.addbackbenefitsagency.com/Transcript | Preserving Harlem's Culture and History through Food: Jelena Pasic's StoryYoutube - Inspired Stories Podcast by AddBack BenefitsAgencyhttps://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA