Preserving Legacies: Roy Moëd, Founder & CEO of Lifebook Publishing, on the Power of Sharing Life Stories

Join us for an inspiring episode of The Brand Called You (TBCY) as we sit down with Roy Moëd, Founder & CEO of Lifebook Publishing, hosted by Mark Sadovnick. Roy shares his remarkable journey—from growing up amid apartheid and antisemitism to building successful businesses across multiple sectors. He also reveals the personal story behind the founding of Lifebook and explains how documenting life stories can preserve legacies, strengthen family connections, and restore a sense of purpose and self-worth. From unconventional career choices and entrepreneurial setbacks to business innovation and the importance of remembering history, Roy offers candid insights into resilience, leadership, purpose, and the value of learning from experience. If you have ever questioned traditional paths to success, wondered about the true value of storytelling, or thought about preserving your family’s history, this conversation is not to be missed.