Presidente do Conselho da ABMRA no Fala Carlão

What this episode covers

Fala Carlão conversa com Donário Lopes, Presidente do Conselho da ABMRA, direto do Congresso Brasileiro de Marketing do Agro. Falamos sobre a Expointer e seu papel como vitrine do agro brasileiro, reforçando a importância de conectar campo e cidade. Donário destacou como o evento fortalece a imagem do setor e aproxima a população urbana da realidade do campo. Na sequência, comentamos sobre seu discurso no congresso da ABMRA, em que trouxe reflexões sobre comunicação e marketing no agro, incluindo os 5Ps como ferramenta estratégica para contar melhor as histórias do setor. Também falamos sobre o Show do Carlão, uma iniciativa que ele vê como poderosa para estreitar ainda mais o diálogo entre produtores e sociedade. Fala aí, Donário!

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How long is this episode of Radar Agro?

This episode is 8 minutes long.

When was this Radar Agro episode published?

This episode was published on September 29, 2025.

What is this episode about?

Fala Carlão conversa com Donário Lopes, Presidente do Conselho da ABMRA, direto do Congresso Brasileiro de Marketing do Agro. Falamos sobre a Expointer e seu papel como vitrine do agro brasileiro, reforçando a importância de conectar campo e cidade....

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