Press Conference: Red Campaign

A Press Conference on the Red Campaign. Panelists: Bono, Musician, DATA (Debt, AIDS and Trade in Africa), United Kingdom; Richard Feachem, Executive Director, Global Fund to Fight AIDS, Tuberculosis and Malaria, Geneva; John D. Hayes, Chief Marketing Officer, American Express Company, USA; Dave Maddocks, Chief Marketing Officer, Converse Inc., USA; Andrew Rolfe, President, Gab International, USA; Giorgio Armani, Chairman and Chief Executive, Giorgio Armani SpA, Italy; Bobby Shriver, Chief Executive Officer, Product RED, USA