Press for Property Media: How Photographers and Videographers Can Get Local Media Coverage w/ Mickie Kennedy

Mickie Kennedy, founder of e-releases, joins the PropMedia podcast to discuss how small businesses, particularly real estate photographers and videographers, can successfully get media coverage and grow their business through Public Relations (PR) and press releases. Learn how local companies can compete with big names like Coca-Cola or National Geographic by leveraging their niche and local appeal.Mickie shares how he has helped thousands of clients with PR, including generating over $132 million in earned media, and specialized in helping local businesses get into the news.Chapter Markings:00:00 - Introduction to Prop Media Podcast00:12 - Introducing Mickie Kennedy of e-releases00:27 - How a small business can get press (the focus of the conversation)01:20 - Mickie Kennedy’s background in press releases02:27 - Why PR matters for real estate photographers and videographers02:48 - Why niche and small businesses have an easier time getting media coverage03:58 - Using data points and before-and-after photos for real estate PR05:31 - Leveraging historic, celebrity, or architecturally significant homes for news08:09 - The advantage of media coverage (credibility and authority)09:40 - The ROI of PR (largely anecdotal, but helps attract and keep clients)10:59 - The "Pay-to-Play" scenario in real estate media13:02 - Why press releases commonly fail (not newsworthy to the media)14:09 - Putting the spotlight on the client, not just yourself15:54 - Building an ongoing relationship with local media18:48 - The non-daunting strategy: focusing on less than 10 people quarterly19:51 - Press Releases 101: What is a press release?21:41 - How press releases are distributed today24:32 - The Duopoly of Newswires (BusinessWire and PR Newswire)27:46 - Timing your pitch to local news28:27 - Product/Service announcement failures and the power of a use case study30:37 - Strategic ways to make your story compelling (contrarian viewpoint, data points)33:42 - The power of a strong quote and collaboration with agents35:38 - Realistic expectations for press release success36:43 - Case Study: Finding a successful, repeatable PR strategy39:43 - Is all press good press?40:56 - Where to find Mickie Kennedy and e-releasesConnect with Mickie Kennedy and e-releases:Website: e-releases.comGet the free guide on strategic press releases: e-releases.com/planConnect with Pixlmob:pixlmob.compropmedia.com