Press Gazette's Richard Jamieson on monetising a 60-year-old B2B brand

This week on The Publisher Podcast by Media Voices, we're joined by Press Gazette's Chief Commercial Officer Richard Jamieson. He takes us for a behind-the-scenes look at how the industry publication makes money, and the huge changes he's overseen in its commercial strategy over the past few years. Richard outlines the opportunities he saw coming onto a well-respected B2B brand which previously had limited commercialisation but a really strong audience. He also discusses the results of some big changes to their daily newsletter over the past 18 months, the power of face-to-face events, and Press Gazette's newly-launched registration wall. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  You can easily set up and manage your membership program with Memberful’s intuitive features, from multiple membership tiers and payment options to cater to different audience segments, and maximise your revenue potential. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.