Pressing Forward: Entrepreneurship, Grit, and Growth with Annabel Love ’18

Today's guest is Annabel Love, Wake Forest Class of 2018, Along with her classmate and best friend, Courtney Toll, Annabel co-founded Nori—a company that has reimagined something as simple, and as everyday, as a clothes iron. What began as a dorm-room solution—an easy, effective way to remove wrinkles from clothes without all the clutter—has grown into a nationally recognized brand, driven by Annabel and Courtney’s creativity, grit, and vision. In this conversation, Annabel shares her journey from Wake Forest to successful entrepreneur, offering insight into how Nori came to life and the challenges the founders faced in the early days of the startup.She also reflects on the importance of mentorship and collaboration, along with some true pinch-me moments, including being featured live in the studio on the Today Show. Looking ahead, Annabel discusses the founders’ vision for Nori’s future as a household name in clothing care—and underscores the value of pursuing your passions with the support of a strong community.