EPISODE · Sep 2, 2025 · 1H 13M
Preston Rutherford On: Building Chubbies, $100M Exit, & Why Success Never Feels Like You Think
from The Victory Degree · host Nik Atanackovic
Preston Rutherford, co-founder of Chubbies, joins me to share the unfiltered truth about building a $100M brand, the struggles behind the success, and what he’s learned about entrepreneurship, mindset, and resilience.In this conversation, we cover:- How four Stanford friends turned a joke into a $100M brand- The hardest moments building Chubbies and how they overcame them- Why self-limiting beliefs stop most people from starting- The balance between performance marketing and long-term brand building- Preston’s new venture Marathon and what he’s focusing on todayConnect with Preston:Twitter: x.com/PrestonRuther10LinkedIn: linkedin.com/in/prestonr/Connect with Nik: Instagram: instagram.com/victorywithnik/Twitter: x.com/victorywithnikYouTube: youtube.com/@TheVictoryDegreeOther Episodes You May Enjoy:Josh DobbsSpotify: spoti.fi/4cmtQXuApple Podcasts: apple.co/4e9hmVBGeorge MumfordSpotify: spoti.fi/4bIywaRApple Podcasts: apple.co/45ltHBRDr. Jim LoehrSpotify: spoti.fi/3yyddu8Apple Podcasts: apple.co/3AcnX21
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What this episode covers
Preston Rutherford, co-founder of Chubbies, joins me to share the unfiltered truth about building a $100M brand, the struggles behind the success, and what he’s learned about entrepreneurship, mindset, and resilience. In this conversation, we cover: - How four Stanford friends turned a joke into a $100M brand - The hardest moments building Chubbies and how they overcame them - Why self-limiting beliefs stop most people from starting - The balance between performance marketing and long-term brand building - Preston’s new venture Marathon and what he’s focusing on today
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Preston Rutherford On: Building Chubbies, $100M Exit, & Why Success Never Feels Like You Think
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