Pretotyping Methodology To Avoid Business Failure With Alberto Savoia

Alberto Savoia is the former Innovation Agitator and Engineering Director at Google, and Innovation Lecturer at Stanford. Founder of Pretotype Labs. He is also the author of a book that I loved, which is “The Right It: why so many fail and how to make sure yours succeed.” I took the chance to ask Alberto a few questions, and he was very kind to answer them all! Contents: How did you get passionate about understanding why startups fail? What is your background? What is pretotyping, and how did you find out about it? How different is pretotyping from prototyping? What’s the IBM Text-To-Speech and why it mattered so much to your idea of pretotyping? How did you manage to help people embrace projects which were highly risky? Why then it matters to get out from Thoughtland and why you need to collect your own data? What companion business books (to The Right It) do you suggest? Is there any business person nor entrepreneur you suggest following? What are you working next?