"Pretty Masculine" by Fashion Photographer Mike Ruiz

I produced this promotional video for "Pretty Masculine" which presents an innovative digital photographic book for the iPad, iPhone & Andriod. The PM Mike Ruiz app offers never before seen access to the entire creative process including behind the scenes footage, time lapse body art, interviews with models, and much more! As with the original endeavor, this latest project also highlights the juxtaposition of femininity with masculinity. However, we now look at the intent to deconstruct societal norms and expectations as to what not only what is defined as masculine, but what is defined as feminine as well. PrettyMasculine.com