PREVIEW #1: How Airbnb planned its rebrand

from High Resolution · host Bobby Ghoshal, Jared Erondu

Launching rebrands is hard. So what was it like the morning after Airbnb launched theirs? Katie walks us through the process used and how the design team was prepared for the world’s reception.

Episode metadata supplied by the publisher feed · Published Feb 10, 2017

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PREVIEW #1: How Airbnb planned its rebrand

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