Preview: Dr. Aaron Ahuvia

from Talent Empowerment with Tom Finn · host Talent Empowerment

[You can listen to the full episode on Thursday, October 5]What does the term “brand love” actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. This week, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 6 minutes long.

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This episode was published on December 27, 2023.

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