Preview: Should Brands Take a Stand? w/Kimberly A. Whitler

In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Find us at https://www.theopinionparty.com Opinion Party is brought to you by:BAV Group, the world’s leading authority on data-driven branding. ™️Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.Learn more at https://www.bavgroup.com.CREDITS:Hosts: Laura Jones and Jason GaikowskiExecutive Producer: Mark RichardsonEditor: Gabriel MontoyaSpiritual, Menu, and Technical Advisor: Ketzirah LesserResearch: Aly Ryan