Previewing La Crosse's 20th annual Steppin' Out In Pink breast cancer research fundraiser

Olivia Moths and Sarah Staff in studio to preview this year’s 20th annual Steppin’ Out in Pink event. Steppin’ Out In Pink supports breast cancer research and patient support programs at Gundersen's Norma J. Vinger Center for Breast Care. Motes is the Philanthropy Program Coordinator at Gundersen Medical Foundation in La Crosse. She talks about how all the money raised stays local, what 20 years of doing this means and some of the event's history. While the event isn't until Sept. 13, early registration opened this week. Steppin’ raised a record $443,000 last year with 4,000 people registered, so Moths said the goal this year is $500,000. The most ever to participate was 6,500 and Steppin’ has raised over $7 million over its 19 years. Moths also noted that a little unknown here is that there’s a cancer research lab on the UW-La Crosse campus, and we also talk about what they do there a bit.See omnystudio.com/listener for privacy information.