Price Lab: A 5-Step KDP Pricing Experiment to Maximize Revenue

Authors often treat price as an afterthought. This episode gives you a disciplined, five-step pricing experiment you can run in one week to find the sweet spot between sales volume and per-sale revenue. You'll get a clear hypothesis framework, how to set up price cohorts on KDP (and when to use Countdown Deals), how to isolate traffic sources with low-noise ad pockets, and how to use simple AI revenue simulations to predict outcomes before you spend a dollar. I walk through a concrete case study based on tactics used by Dan Desmarques—testing $2.99 vs $4.99 with matched Amazon Ads and an email blast—and explain the exact metrics to track. Finish with a three-step immediate action checklist so you can launch your first controlled test today, plus a direct CTA to book a pricing-audit service from 22 Lions if you want hands-on setup.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.