Price Lab for Authors: A 5-Step Price Elasticity Sprint to Maximize Revenue Across eBook, Print, and Audio

Pricing is one of the simplest levers most authors neglect — until sales plateau. In this episode Dan Desmarques walks you through a practical, ethical price-elasticity sprint you can run in two weeks to find the sweet spot between unit sales and net revenue across Kindle, print, and audio. You’ll get five clear steps: set measurable goals, design quick A/B price tests, run tests across formats and channels, analyze revenue per reader (not just units), and scale winners while protecting royalties. This episode includes an anonymized mini-case where a nonfiction author tested five prices and increased monthly revenue by optimizing paperback and audiobook pricing. No shady tactics, no false promises — only conservative, data-driven experiments that respect platform rules. Immediate action: a three-step starter sprint you can run this afternoon, plus a custom CTA to 22 Lions’ pricing template and optional done-for-you pricing audits.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.