EPISODE · Apr 15, 2025 · 10 MIN
Price Wars, Probiotics & Private Labels
from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
This week on FMCG Weekly, we cover the intensifying UK supermarket price war as Asda’s aggressive pricing prompts reactions from Tesco and possibly Sainsbury’s. Peroni Nastro Azzurro launches a frictionless loyalty program to drive premium beer sales. Müller acquires Biotiful Gut Health, betting big on kefir and functional foods. And Costco celebrates 30 years of its powerhouse Kirkland Signature brand, now accounting for a third of sales. We also spotlight Müller’s realignment strategy and price hike approach amid European market challenges. Tune in for data-backed insights and strategic developments shaping FMCG across the UK, Europe, and North America.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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This week on FMCG Weekly, we cover the intensifying UK supermarket price war as Asda’s aggressive pricing prompts reactions from Tesco and possibly Sainsbury’s. Peroni Nastro Azzurro launches a frictionless loyalty program to drive premium beer sales. Müller acquires Biotiful Gut Health, betting big on kefir and functional foods. And Costco celebrates 30 years of its powerhouse Kirkland Signature brand, now accounting for a third of sales. We also spotlight Müller’s realignment strategy and p...
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Price Wars, Probiotics & Private Labels
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