Price Without Pressure: How to Ballpark and Build Buyer Confidence episode artwork

EPISODE · Apr 28, 2026 · 27 MIN

Price Without Pressure: How to Ballpark and Build Buyer Confidence

from Leading Your Best Life with Leigh Farnell · host Leigh Farnell

FREE Sales and Business Growth Quiz Diagnostic   Want to identify the hidden gaps that may be costing your business sales and growth opportunities?   Take our FREE 2-minute Sales and Business Growth Quiz Diagnostic and receive a powerful 4-part Sales and Business Growth Report customised to your business.   FREE SALES AND BUSINESS GROWTH QUIZ DIAGNOSTIC https://leigh-ajoeneff.scoreapp.com Do a 2-minute quiz today and discover practical opportunities to improve your sales performance, increase conversions, and accelerate business growth. "Somewhere in the Range: The Art of Ballparking Without Killing the Deal" Description Most sales are lost long before the proposal is ever presented… Not because of price—but because price was handled poorly. In this episode, we break down the art and science of ballparking and trial closing—how to test a buyer's comfort with investment without triggering resistance, fear, or shutdown. You'll learn how to: Introduce price ranges naturally and professionally Tie investment to outcomes (not just numbers) Read and respond to buyer reactions in real time Use soft language that opens conversations—not closes them Qualify serious buyers early and avoid wasted proposals This is not about "closing harder"… It's about guiding better decisions. If you've ever had a deal stall, ghost, or collapse at the price stage—this episode will change the way you sell forever. https://forms.gle/bGto8XswG5tw6Ftk9 CZ6 - PDC Sales and Business Growth Partner - Free Sales and Growth Audit Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too. This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

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Price Without Pressure: How to Ballpark and Build Buyer Confidence

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