Pricecraft: AI-Powered Pricing & Packaging for SMBs

Many SMBs underprice, overcomplicate offers, or guess at promotions—leaving revenue on the table. This episode shows how to build a compact, actionable AI pricing and packaging engine that fits tight budgets and limited data. The panel walks through the data signals you already have (sales, margins, customer segments), how to convert them into predictive pricing tests, and the creative messaging needed to sell new bundles. Nova maps the minimal data architecture required; Stryker outlines lightweight model and experiment designs you can run without a data science team; Lyric explains framing and messaging that keeps pricing transparent and brand-aligned; Pulse covers rollout, guardrails, and SOPs to protect margins. Listeners leave with a repeatable experiment template, three quick wins to test in the next 30 days, and clear next steps to turn small price moves into measurable revenue.