Priced Right: Mindset Shifts for Better Clients & Bigger Wins

Cory and Siobhan Gathercole are the powerhouse duo behind Evolve Projects, a thriving construction business built on resilience, adaptability, and a no-nonsense approach to growth.Cory’s journey began in carpentry, inspired by his uncle, and saw him complete his apprenticeship by 20 before spending a decade racing speedway in the UK. Returning to Australia, he worked in residential construction until an unexpected redundancy during COVID-19 pushed him to finally take the leap and start his own business.What started as a tough time turned into a golden opportunity. In the early days, Evolve Projects struggled with cash flow, taking on small, unprofitable handyman jobs and only booking work a few weeks in advance. But after realizing that working harder wasn’t the answer, Cory and Siobhan sought expert coaching through Ladies with Tradies, which completely transformed their approach to pricing, job selection, and financial management.Now, they’ve shifted from a low-cost, high-volume model to a high-quality, selective business—attracting ideal clients, increasing profitability, and securing projects 12 months in advance, focusing on large-scale renovations and extensions.Their story proves that seeking help, charging what you’re worth, and making bold business decisions can be the difference between just surviving and truly thriving.✨ Key TakeawayUnderpricing keeps you busy, but not profitable. Siobhan learned that charging what you're worth, even if it means losing some clients, leads to better jobs, less stress, and more money in your pocket.Links & Resources:Ready to realign your business with your life? Book a Free Call.Follow us on Instagram and Facebook THE MONEY JUNKET: A TRADIE COUPLES RETREAT21st to 23rd AUGUST 2026 - BRISBANE QLDGet on the Same Page. Fix the Numbers. Feel Like a Couple Again.Join us at southbankClick here to register.Limited spots, because we keep these events intimate and interactive. 🎧 Ready to take your tradie business to the next level?🚀 Money Junket 2026 Join us for our biggest event of the year—helping tradie couples build profitable, sustainable businesses (without burning out or breaking their relationship). 👉 https://ghl.ladieswithtradies.com/the-money-junket-bne-2026💡 The Empowered Tradie Business Program (FREE) Get clarity, structure, and direction in your business—without the overwhelm. 👉 https://ghl.ladieswithtradies.com/empowered-tradie-program📞 Book a ‘What To Fix First’ Call Not sure what’s holding your business back? Let’s figure it out together. 👉 https://links.ladieswithtradies.com/widget/bookings/30min_chatdirect