Pricing as a Growth Engine: Vendavo’s Vision with Eric Carrasquilla

In this episode of The Margin, Andrew Dailey speaks with Eric Carrasquilla, CEO of Vendavo, about the evolving discipline of pricing and its impact on business profitability. Eric shares how generative AI is transforming price optimization, why domain expertise matters more than ever, and what’s driving success for enterprise B2B companies in volatile markets. From the challenges of data governance to shortening time-to-value and enabling smarter selling, Eric outlines how Vendavo is helping companies unlock margin growth, and why pricing is no longer just a back-office function but a strategic growth lever.What You’ll Learn in this Episode:Why pricing is the fastest way to boost profit.The hidden roadblocks stopping companies from modernizing pricing. How GenAI is redefining price optimization. Why industry expertise beats generic software every time. How Vendavo turns pricing into a growth engine.