Pricing B2B: como transformar preço em alavanca de rentabilidade | LiveCast#151

from Live University - LiveCast · host Live University

Por que tantas empresas B2B ainda deixam dinheiro na mesa por decisões erradas de preço?Neste episódio do LiveCast, recebemos Fábio Pinheiro para uma conversa profunda sobre Pricing B2B na prática — mostrando como o preço pode (e deve) ser tratado como estratégia, não como consequência.💡 Falamos sobre:Pricing como alavanca de rentabilidadeMaturidade em processos de precificaçãoValue-Based Pricing e percepção de valorEstrutura de descontos e defesa de margemErros comuns que destroem resultados no B2B🔥 Um episódio direto, prático e essencial para quem quer crescer sem entrar em guerra de preços.▶️ Assista agora e transforme sua forma de precificar.-Host:Rafael Scucuglia: https://www.linkedin.com/in/rscucuglia/-Convidado:Fabio Pinheiro | Linkedin: https://www.linkedin.com/in/fpsouzahp/-👉Live UniversityLivro B2B na Prática: https://ibramerc.liveuniversity.com/b2b-na-praticaConheça nossos cursos: https://ibramerc.liveuniversity.com/ Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram B2B - Ibramerc: ⁠⁠Instagram (@live.b2b)⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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This episode is 30 minutes long.

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This episode was published on February 9, 2026.

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