Pricing Design with guest Dan Mall

Dan Mall joins me to talk about pricing 7-figure design projects. Dan's Bio: Dan Mall is a creative director and advisor from Philly. He's the founder and director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world’s most important and interesting organizations. Dan is also the co-founder and CEO of SuperBooked, a service that helps you find work with a little help from your friends. Related Links Dan's personal website Dan's business website Dan's book Pricing Design Dan's sales process map Pricing Creativity by Blair Enns Pricing On Purpose by Ron Baker ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.