Pricing for Growth

from Product Chats Podcast · host Pragmatic Institute

Conducting a complete pricing initiative can be a daunting task. Understanding your market, and the various market segments that may exist, is crucial to capturing more value. In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals. Ready to help your business grow? Check out some of our upcoming courses.

Episode metadata supplied by the publisher feed · Published Feb 22, 2018

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Pricing for Growth

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