Pricing for Profit: How to Capture the Value You Create. Starbucks. Sealesforce. Dyson. Netflix

Pricing is where strategy meets reality.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.Learn how to:Identify and quantify customer valueSegment by willingness to payChoose the right pricing modelCommunicate price with confidenceNext up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.