EPISODE · Dec 13, 2023 · 1H 13M
Pricing for Profit: Unveiling the Hidden Costs of Running a Business
from Entrepreneurs with Heart · host Adria Marshall & Sydney Mufuka
In this episode, Sydney and Adria delve into the how-to of setting prices for your products or services. They share tips on what to include when developing your pricing, calculating a fair profit margin, and communicating price increases to your customers. Sydney gets vulnerable and shares when she realizes that she has been undercharging for certain products. It's a candid conversation every business owner should tune into! - Calculating direct and indirect costs- Understanding market value and perceived value- Determining a fair profit margin- Communicating price increases effectively - Balancing cost considerations with customer expectations- Discovering the impact of undercharging on profits- Exploring options for outsourcing and cost reduction- Realizing the value of time in determining prices- Discussing strategies for finding more affordable materials - Highlighting the importance of knowing your worth in pricingConnect with Sydney:WebsiteShopInstagramConnect with AdriaWebsiteInstagram
What this episode covers
In this episode, Sydney and Adria delve into the how-to of setting prices for your products or services. They share tips on what to include when developing your pricing, calculating a fair profit margin, and communicating price increases to your customers. Sydney gets vulnerable and shares when she realizes that she has been undercharging for certain products. It's a candid conversation every business owner should tune into! - Calculating direct and indirect costs - Understanding mark...
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Pricing for Profit: Unveiling the Hidden Costs of Running a Business
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