Pricing has no power

Most pricing teams aren’t failing because they’re bad at pricing. They’re failing because they’re set up to fail. In this video, I break down one of the most common (and misunderstood) problems in pricing organizations: why strong analysis, good data, and capable teams still struggle to have real impact. If you’ve ever felt like: “We’re doing great work, but no one listens” “We’re constantly being overridden” “Pricing gets blamed when deals go wrong” …then this isn’t a capability problem. It’s a structural one. What you’ll learn in this video: Why pricing teams often lack influence (even when they’re right) The structural issues that limit impact (not talent or tools) Why pricing is often under-leveled relative to Sales and leadership The concept of pricing as a power and authority problem, not a data problem How leading companies structure Pricing, Deal Desk, and Yield/Revenue Management Why expanding scope is key to elevating the function The risks of overcorrecting with overly senior org structures Key idea: If your pricing team doesn’t have the authority to influence decisions, it won’t matter how good the analysis is. Who this is for: Pricing leaders and analysts Ad tech and digital media professionals Revenue, yield, and monetization teams Sales and commercial leaders working with pricing Executives thinking about org design and decision-making Work with me This is exactly the type of challenge I help companies solve — not just improving pricing, but structuring teams so that pricing can actually drive results. 👉 Learn more: https://www.korukeamedia.com 👉 Or reach out directly if you’re dealing with this in your organization