Pricing: How to Navigate Changes

Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss a range of topics from winter weather arriving early to significant layoffs in the tech industry for 2025. They delve into the complexities and best practices of raising prices for MSPs and share insights on strategic cost-cutting. The episode also touches on interesting historical hacking anecdotes, CIA cryptographic puzzles, Amazon's space program, and major announcements from Microsoft Ignite. Key takeaways include the integration of Copilot and Purview in Business Premium and the introduction of passkey syncing between devices. --- Chapter Markers: 00:00 Introduction and Hosts' Welcome 02:08 Tech Layoffs and Economic Indicators 03:53 MSP Question of the Week: Cost-Cutting and Price Increase Strategies 11:13 Hacking Incidents and Cybersecurity 13:17 CIA's Cryptos Sculpture Mystery 15:16 Amazon's Leo Space Program 18:48 Microsoft Ignite Highlights 24:14 Upcoming Events and Conclusion --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.