Pricing in the Dark: The Rate-Setting Mistake Home Care Owners Repeat

Setting your rates without real market data is a gamble. And in home care, that gamble shows up in your margins, your caregiver pay, and your ability to grow.In this episode, Paul and Joan sit down with Raymond Mascola of Targeting Sales Group, a competitive pricing researcher who works exclusively with Visiting Angels franchises, to talk through what it actually takes to price with confidence in your market.If your rates feel like a best guess, this episode is worth your full attention.Connect with Paul & JoanGot questions or ready to grow your agency? Let’s stay connected:🌐 Send us your questions at askjoanandpaul.com or connect directly with us.📘 Grab the Course at https://premierehomecaresuccess.com/blueprint. The Home Care Success Blueprint is your step-by-step roadmap to build and scale your business with confidence. 🏠 Learn More at premierehomecaresuccess.com: explore free tools, mindset resources, and success coaching.🌐 Become a guest, sponsor an episode, or binge-watch all the episodes at thehomecaremillionaire.com.Your next big win starts here. Serve with heart, lead with faith, and remember… compassion is your calling, and wealth is your reward.