Pricing Is Emotional | Jonathan Schüßler

Send us Fan MailPROFITABLE TALKS...In this episode of the Profitable Creative, host Christian Brim speaks with Jonathan Schüßler, a photographer and videographer based in Germany. They discuss Jonathan's journey into the creative industry, the dynamics of the wedding industry, and the balance between personal life and work. Jonathan shares insights on B2B marketing, the importance of SEO, and building trust with clients. They also delve into pricing strategies and the emotional aspects of pricing in both the wedding and B2B sectors. The conversation concludes with Jonathan's thoughts on the challenges and opportunities in the creative business landscape.PROFITABLE TAKEAWAYS...Jonathan started his journey in photography while studying at university.He transitioned from shooting weddings to focusing on B2B video content.The wedding industry in Germany is influenced by trends from the US and Australia.Jonathan prefers to work locally to maintain a work-life balance.SEO is crucial for local businesses to compete effectively.Building trust with clients is essential for successful marketing.Pricing strategies can significantly impact perceived value.Emotional factors play a key role in purchasing decisions.Jonathan enjoys the variety of working in both wedding and B2B sectors.He emphasizes the importance of presenting oneself professionally in business.Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  https://bit.ly/4uCmlX2