Pricing Mistakes That Kill Restoration Profit and How to Fix Them with Ben Justesen

In this episode of Restoration Pros Unplugged, Clinton sits down with Ben Justesen, one of the restoration industry’s top minds in estimating and pricing strategy. Ben’s journey, from growing his family’s company, Just Right Cleaning & Construction (JRCC), into an award-winning restoration firm to leading national training programs and now shaping technology at DocuSketch offers lessons every contractor can use.Ben breaks down the biggest mistakes he sees in estimating and pricing, explains the difference between markup and margin (and why most contractors get it wrong), and shares practical advice for protecting your profits on every job. You’ll hear how better documentation, smarter use of tech, and a disciplined approach to estimating can transform your bottom line.Whether you’re a small operator trying to tighten up your numbers or a larger firm looking to scale profitably, this conversation is packed with insights that can change the way you run your business.Get more educational content from Ben and the team at DocuSketch:https://www.docusketch.com/estimate-acceleratorhttps://e3drying.com/docusketch-estimating-master-class/Want to grow your restoration brand and generate more water jobs with expert marketing?Book a free strategy session with our team at Water Restoration Marketing:https://www.waterrestorationmarketing.net/schedule