Pricing + Positioning a Globally Dominating Luxury Beauty Brand w/ Lorraine Dallmeier

Lorraine Dallmeier is an award-winning CEO, as well as a biologist and Chartered Environmentalist. She was voted the Most Influential Person in Natural Beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google and Cosmetic Executive Women (CEW), for growing Formula Botanica from a tiny bootstrapped startup to a global education institution. Lorraine is on a mission to make formulation as commonplace as cookery, as she believes that anyone can learn to formulate with natural, sustainable ingredients. Lorraine is a full Member of the Royal Society of Biology, the Society of Cosmetic Scientists and the Institute of Environmental Management & Assessment. She lives in the southwest of England with her partner and two sons.Lorraine revealsThe unusual relationship to failure as her gateway to successHer behind the scenes strategy for getting press mentions without having any authority in the industryHow she grew her blog from 0 to 30-40K readers/month right out of the gateHer secret strategies to pricing luxury productsThe best hiring tools she’s used to scale her 40+ teamThe specific ways she’s changed her launches given the recent market shiftsFind Lorraine hereInstagram: @lorrainedallmeier / @formulabotanicaWebsite: https://formulabotanica.com/  💰 WORK WITH ME:🚀 The 7 Figure Portfolio: a 6 week accelerator to 2-3X your investment returns + build a low maintenance portfolio on track for 7 figures without a Wall Street dude. DM me on IG or FB with '7-FIG' 💰Join the Compounding Queens Secret Telegram here: https://t.me/compoundingqueens Facebook - https://www.facebook.com/kristenwonchInstagram - https://www.instagram.com/kristenwonch.xox Email: [email protected]