Pricing, Prestige & The Business Of Photography - Miriam Schulman, E115

In this episode, Matt sits down with Miriam Schulman, professional artist, art business coach, host of the Inspiration Place podcast, and bestselling author of Artpreneur (HarperCollins). Miriam left Wall Street after 9/11 to build a six-figure art business and now teaches photographers, painters, and visual artists how to price their work, sell art online, attract collectors, and build a sustainable photography business without relying on social media. In this conversation we cover photography pricing strategies, how to sell prints at higher prices, the psychology behind luxury art buyers, why charm pricing kills photography sales, how photographers can find art collectors, the truth about Instagram engagement rates for artists, AI's impact on professional photography, and how to transition from hobbyist photographer to full-time professional. So if you are learning how to make money as a photographer, how to price photography prints, or how to build a photography business in 2026, this episode delivers the frameworks Miriam uses with her six-figure photography and art coaching clients.Other things we discussed:How to price photography prints using prestige pricing instead of charm pricingThe belief triad every photographer needs to sell high-ticket printsSignal excavation: how photographers find their unique artistic voiceHow to build an email list as a photographer (and why it beats Instagram)The $40 champagne pricing study and what it means for photography salesAI and photography: why photographers face more risk than paintersLinkedIn for photographers: the most underused platform for selling artHow to use local press and PR to sell photography printsThe five biggest mistakes photographers make when pricing their workHow to identify a production problem vs a pricing problem in your photography businessWhy marketing matters most when you believe your photography mattersThe wishy-washy pricing mistake that loses photographers paid bookingsFind Miriam and everything she offers on her website:https://www.schulmanart.com/_______________________________________Message me, leave a comment and join in the conversation!Support the showThank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more. The MOOD Insiders Communityhttps://www.mattjacob.co/insidersLearn with mehttps://mattjacob.co/learnMy Newsletterhttps://www.mattjacob.co/archiveWebsite:https://themoodpodcast.comSocials:IG | X | TikTok | Threads | YouTube | @mattyj_ay