Pricing Psychology: How to Set Prices Your Customers Will Actually Pay

In this episode of the Thrive in Fashion podcast, host Elisabeth Mac Hale explores essential pricing strategies and costing fundamentals for fashion buyers, whether you’re managing a large retail business or running an independent boutique. Elisabeth breaks down the key components of pricing, from cost of goods to landed costs, and explains critical differences between gross and net profit margins. Tune in to learn how mastering the pricing process drives profitability and brand success.Links & Resources:Take the free Buyer-Ready Assessment: ⁠https://designdirectiveme.com/buyer-ready-assessment⁠Online Buying Course: ⁠Thrive in Fashion Buying⁠Connect with Elisabeth:Podcast: Thrive in Fashion Buying and Merchandising on ⁠Spotify⁠, ⁠Apple Podcasts⁠ and You Tube or wherever you listen to your podcastsInstagram: ⁠@designdirectivedubai⁠LinkedIn: ⁠Elisabeth Mac Hale⁠Website : ⁠The Design Directive⁠ If this episode was useful, please leave a review on Apple Podcasts — it helps the show reach more buyers who need it. And share it with someone who has a review coming up.