EPISODE · Jun 1, 2024 · 1H 11M
Pricing Strategy
from a16z crypto show · host Jason Rosenthal, Scott Duke Kominers, Maggie Hsu, Robert Hackett
with @jasonrosenthal @skominers @meigga @rhhackettWelcome to web3 with a16z, I’m Robert Hackett and today, we discuss pricing strategy for startups — from traditional businesses to web2 to web3.Topics we cover include:unit economicsunderstanding consumer psychologyusing onchain data to inform pricing decisionsCommon mistakes and how to avoid themHow to navigate a pricing pivotAnd lessons from real world pricing case studies, including Tesla, Nvidia, and othersOur experts include a16z crypto's Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and head of our CSX startup accelerator Jason Rosenthal, who is a tech veteran having spent the last 25 years at various internet companies — the three combine all their different expertise around the theme of this episode.Resources for references in this episode:When is decentralizing on a blockchain valuable? by Marco Reuter (a16z crypto, January 2023)The Value of Decentralization Using the Blockchain: An Economic Analysis by Marco Reuter (a16z crypto, January 2023)"The single most important decision in evaluating a business is pricing power..." — Warren Buffett (Bloomberg, February 2011)Network Effects, Moats, & the Business of Web3 (Episode 25) (web3 with a16z podcast, May 2023)6 questions every founder should ask about pricing by Jason Rosenthal and Maggie Hsu (a16z crypto, May 2023)Zipcar: Refining the business model by Myra M. Hart, Michael J. Roberts and Julia Stevens (Harvard Business School Case Collection, May 2005)Ning CEO: Building a Better Website by Adam Lashinsky (Fortune, September 2010)On the best business advice Disney CEO Bob Iger ever received by Jeff Haden (Inc., December 2020)Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely (HarperCollins, February 2008)On the Bored Ape Kennel Club donating secondary sale proceeds to charity (Twitter, June 2021)Chief's Silicon Valley Stardom Quickly Clashed at J.C. Penney by Stephanie Clifford (New York Times, April 2013)Tesla turns up heat on rivals with global price cuts by (Reuters, January 2023)As a reminder none of the following should be taken as tax, business, legal, or investment advice. See a16zcrypto.com/disclosures for more important information, including a link to a list of our investments. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
This episode is all about pricing strategy. We dive into insights from traditional and web2 businesses and apply them — plus brand new approaches — to startups using crypto and blockchains. Topics of discussion include the importance of understanding consumer psychology, how to navigate pivots and avoid common mistakes, and what can be learned from real-world case studies, including Tesla, Nvidia, and others. Our experts include a16z crypto's Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and tech veteran and head of our CSX startup accelerator Jason Rosenthal — the three of whom combine their different expertise around the theme of this episode to help you master pricing strategy.
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Pricing Strategy
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