Pricing Strategy | How to set the right price for your business

We're now in Week 5 of our 8-week course, and this episode is all about one of the most make-or-break decisions entrepreneurs face: PRICING. We’ve covered: ✔ Finding a business you’re passionate about ✔ Competitor analysis ✔ Market research ✔ Choosing the right business model In this episode, we’re diving deep into: Intro 00:00 Why pricing matters more than you think 01:49 Cost-Plus Pricing 03:33 Value-Based Pricing 04:29 Competitive Pricing 05:53 Penetration Pricing 07:25 Premium Pricing 08:49 Dynamic Pricing 10:10 Freemium Pricing 11:31 Subscription Pricing 12:55 Psychological Pricing 14:05 Steps to start with 15:51 Real-life example 20:12 Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20 🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat Join the Access Genie community: Subscribe to our channel so you never miss an episode. Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena #entrepreneurship2025 #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth