Pricing With Confidence: What Every VA and OBM Needs to Know

Pricing is one of those topics that can bring up all the feelings. Fear, comparison, imposter syndrome, and sometimes even guilt. If you've ever mumbled your rate, followed your price with a "but," or quietly wondered whether you're charging too much, this episode is for you.   Whether you're just starting out or long overdue for a pricing review, the emotions around money in our businesses are real and valid. But pricing isn't just about numbers. It's about positioning, confidence, and building something that's actually sustainable.   In this episode, host Adrienne Donnelly gets honest about her own early pricing mistakes including the cringe-worthy moment she based her first client rate on her old payslip and shares the practical shifts that helped her build a financially sustainable business over the past decade. This isn't about telling you what to charge. It's about helping you think about pricing with more clarity, more strategy, and a lot less second-guessing.   You'll hear about   🌱 Why "you're too expensive" doesn't mean your pricing is wrong and what it actually tells you about positioning   🌱 How to add some science to your pricing so it's based on your real numbers, not fear or comparison 🌱 What to expect when you raise your rates with existing clients and why the conversation might surprise you   🌱 The simple discovery call shift that helped one Inner Circle member start closing clients on the spot   🌱 The honest truth about working for free in exchange for testimonials, and what to consider instead   Wherever you're sitting with your pricing right now, know that getting it right is a process and you don't have to have it all figured out today. What matters is that you start backing yourself. You bring real skills, real experience, and real value to the clients you work with. The right ones are out there, and they will pay. Give yourself permission to charge with confidence and trust that clarity builds as you go. 🌱   Resources and Links   🌱 Join the Seed VA community:   Website: https://www.seedvirtualassistants.com.au/   Instagram: https://www.instagram.com/seedvirtualassistants   Facebook Group: https://www.facebook.com/groups/1082065292124728   Learn more about the Inner Circle: https://www.seedvirtualassistants.com.au/innercircle   Grab the Base Rate Calculator spreadsheet here   Listen to the episode with Tahnée Sanders here   🔔 This episode is sponsored by Ready to Boss Legal. Ready to Boss Legal offers online legal templates that protect your business without the fuss or the large fees. Use code SEED10 for 10% off. Visit: www.readytobosslegal.com.au   If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱