Pricing with Purpose

from Build to Enough · host Little Fish Accounting

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.(00:00) - This is Build to Enough (01:46) - Exploring the Long-Term Impacts of Discounting (03:01) - The Hidden Costs of Discounting (03:07) - Case Study: The JCPenney Pricing Strategy Mishap (07:08) - Alternatives to Discounting: Adding Value (09:23) - Communicating Your Value and Pricing Strategy (14:53) - Building Value-Based Relationships Over Discounts (16:54) - Conclusion and Resources for Effective Pricing Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coRESOURCES:Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.comFollow Little Fish Accounting at instagram.com/littlefishaccounting

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This episode is 18 minutes long.

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This episode was published on May 15, 2024.

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