Pricing Without Flinching: How to Price Your Artwork (and Stop Underselling Yourself)

Pricing is probably the question I get asked more than anything else — right behind shipping tips. So to close out this three-day series and kick off season two, we're talking about how to actually price your art. I'm walking through the pricing mistakes I see most often — giving work away "for exposure," panic-discounting during a slow month, pricing off materials alone, copying someone else's price sheet, underpricing commissions just to land the client — and what those mistakes really cost you over time: a hole that's brutal to climb out of, galleries and shows that pass you over, and the burnout that pushes so many talented artists to quit. Then we get into the fix: the three pricing models I actually use (square inch, hourly, and market comparison), how to price commissions so you stop resenting them, and the mindset shift that matters more than any formula — your dream client respects the number, raising your prices can grow demand instead of killing it, and a sustainable business beats a busy one every time. If you've ever wondered whether you're charging enough or you're ready to raise your prices without scaring off clients, start here. Homework this week: audit your own pricing and see where you land. Loved this one? A quick rating and review helps this show reach more artists who need it — and subscribing means you never miss an episode. Read my recent Substacks on Pricing: https://hayleypricewhite.substack.com/p/tips-for-pricing-art https://hayleypricewhite.substack.com/p/the-year-i-sold-a-painting-for-20?r=3ehfyc https://hayleypricewhite.substack.com/p/the-truth-about-raising-your-prices?r=3ehfyc Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.