Pricing Your Way To Success

Episode 284 of the Be BOLD Branding podcast, hosted by BrandFace, titled "Pricing Your Way To Success" was published on January 29, 2025 and runs 26 minutes.

January 29, 2025 ·26m · Be BOLD Branding

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Summary

How do you decide what the pricing should be for your products and services? This is a hot topic for coaches, consultants, and industry experts. That’s why we invited Robin Waite to Be BOLD Branding. Robin is the Founder of Fearless Business and an expert on pricing. He’s also a regular keynote speaker at business events and bestselling author of several books, including his recent release, Take Your Shot. In this episode, we find out how Robin works with his clients to price their products and services so they can double their income…and their happiness…while significantly reducing their client load. Episode Highlights: 01:09 Robin Waite's Background and Personal Life 07:04 The Importance of Pricing 07:56 Goal Focused Pricing Strategy 10:35 The Sale Cycle of Doom 19:59 The Power of Niching Down 23:07 Robin's Guinness World Record and Charity Work 24:40 How to Connect with Robin Waite Show Links: Robin Waite’s YouTube channelA Complimentary Copy of Robin’s Book, “Take Your Shot”

Episode Description

How do you decide what the pricing should be for your products and services? This is a hot topic for coaches, consultants, and industry experts. That’s why we invited Robin Waite to Be BOLD Branding. Robin is the Founder of Fearless Business and an expert on pricing. He’s also a regular keynote speaker at business events and bestselling author of several books, including his recent release, Take Your Shot. In this episode, we find out how Robin works with his clients to price their products and services so they can double their income…and their happiness…while significantly reducing their client load.

Episode Highlights:

01:09 Robin Waite's Background and Personal Life

07:04 The Importance of Pricing

07:56 Goal Focused Pricing Strategy

10:35 The Sale Cycle of Doom

19:59 The Power of Niching Down

23:07 Robin's Guinness World Record and Charity Work

24:40 How to Connect with Robin Waite

Show Links:

Robin Waite’s YouTube channel A Complimentary Copy of Robin’s Book, “Take Your Shot”

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