Pride and Gluttony: Are These Two Sins Derailing Your Marketing Strategy?

It is incredibly easy to fall into the trap of plastering clinical rankings across a billboard or relying on standard hospital tropes. This is the “marketing sin” of pride and it can derail your marketing efforts. The reality is that patients crave empathy and clear communication over a list of corporate trophies. Christian Barnett, Group Lead Strategy and Creative at Unlock Health, sat down with Swaay.Health at #MASHSMD26 in full dandy-devil costume to break down the seven deadly sins of healthcare marketing. We discuss why "Pride" and "Gluttony" quietly sabotage patient trust and how marketers can reposition their campaigns to drive real behavioral change.