Primal Pursuit Target Innovation

Eric goes solo to chat with JD and Cody from Primal Pursuit, two Utah-based hunters turned entrepreneurs. They share how their passion for hunting inspired their game-changing archery targets, including the lifetime-warrantied Endura Cube and their unique self-healing foam. Along the way, they dive into the challenges of backcountry hunting, the grind of building a business, and why mule deer might just be the ultimate hunt. It’s a mix of hunting stories, and innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices